People's Choice Awards
(Nov 10th, Los Angeles, CA)
The People's Choice Awards is an awards show recognizing the people and the work of popular culture. The show has been held annually since 1975 and is one of the few to be based on the opinions of the general public. The People's Choice Awards air on CBS and are produced by Procter & Gamble.
The award show's creator, Bob Stivers (also the creator of Circus of the Stars), produced the first show in 1975. Stiver's first show recognized The Sting as 1974's Favorite Picture, Barbra Streisand as the year's Favorite Actress, and John Wayne as its Favorite Actor. Ratings for the annual event peaked in 1977, when the 3rd People's Choice Awards attracted 35.3 million viewers who witnessed Streisand and Wayne win again. One Flew Over the Cuckoo's Nest was that year's Favorite Picture.
Procter & Gamble, the show's first and only sponsor, bought the show from Stivers in 1982.
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